Wednesday 19th was the date of our launch. Time to put into practice everything that we'd been developing, get the product out and find out what people thought about it. Lots of fun at the Allia Future Business Centre
and the opportunity to support Cambridge Science Centre
with a raffle to win a shirt.
The very next day our shirts were mingling with other businesses at the Cambridge B2B...the best bit had to be seeing Rachael wearing one of our shirts. The second lady to take the plunge! Yay!
A week later and we were with Cambridge Wireless
at the Bradfield Centre
talking to a group of Polish entrepreneurs about our journey from concept through the product development and on to launch.
Later that day we were at the launch of Independent Cambridge
's new guide to the great independent companies of Cambridge.
The very next day, we were back with Cambridge Wireless again, this time for the CWTEC conference hearing from global thought leaders about AI.
It was a whirlwind week...that evening it was back to the Bradfield Centre and time to share our journey with CamCreative
On the 4th October it was 'Question Cambridge' with Heidi Allen and Mills&Reeve
at Robinson college.
Then we had our first ever TV appearance! DressCode shirts on the BBC - as Dan Sodergren
spoke with Stacey Soloman on WatchDog.
A few days later the cursor shirt made a surprise appearance at Cambridge’s inaugural “Tech & Beer"
event, when Jon Torrens
made an impassioned reflection on the impact of the internet in our lives.
Next up we went to Spain, where Oscar Cobo requested a pixel shirt for a new look that he’s developing. After that another pixel shirt went to Rail Festival with Tom Cheesewright as he presented his vision for the future of rail transport.
Then it was the turn of Martin Bryant,
testing out cursor and pixel ahead of a an event in Manchester.
October was a popular month for the pixel shirt with Jon Torrens
running a business development session at the Judge Business school as part of Cambridge UP
, sporting his shirt with a rather smart waistcoat.
Then binary came out to play, heading first to the US where Brian Solis
was preparing for a series of speaking events and some TV work, where the shirts were very much at home and admired.
Back to blightly and binary was out in full affect at the Peterborough Testing event with Shey Crompton.
About the same time David Williams was heading to South Africa to the ‘Let’s TEST’ conference with his binary shirt ahead of his keynote on Sunday.
Then we got some more TV coverage! The last weekend of October saw Dan Sodergren on the big red sofa at the BBC for a spot of breakfast and some in-depth tech news discussion.
After a couple of quite weeks, talking stock and reflecting, on the 14th it was time to head to Bedford to share the learning (to date) with Drive The Network
Later that week Dan Sodergren was on the BBC wearing our Signature DressCode shirt - nice!
Lots of people talk about Monday Motivation...well the 19th saw Mischa Dohler
wearing his binary shirt in Sydney with the Global CEO of Gucci no less. We were totally blown away!
The next day Tom Cheesewright was proudly wearing his pixel shirt in Manchester at the PlaceTech Big Night Out
. This was also the day we received the confirmation certificates for our protected designs, big thanks to Bill and Rachael Ward
for all their help with this.
Thursday 22nd and Shey Crompton was at Testing Peterborough, sharing the secrets of the start-up in his binary shirt.
Monday 26th we were at the Bradfield Centre again, it had been a few weeks since we'd been there, great to be back. This time we were supporting Annie Brooking
at the launch of her book, Dream Ticket, it was also an opportunity to support MAGPAS
the Air Ambulance charity, with a raffle for a FREE shirt.
The next day it was our first ever pop-up shop, kindly hosted by Mills&Reeve Cambridge.
The last week in November was pretty full on with the Cambridge Science park
Christmas Festival on Wednesday 28th for another pop-up shop.
The month finished on a high, when we received picture from Laura, a competition winner from an earlier event, wearing her shirt - yay!
The start of December also saw us start sharing our
experience with enclothed cognition
, helping people understand this process that we're all affected by whether we're conscious of it, or not.
TV on? In readiness for the forthcoming TV-a-thon that is Christmas, we settled onto the big red sofa rather nicely again with Dan talking tech news.
Whilst we love tech, we also love print, on the 3rd we were featured in Velvet magazine, a local lifestyle publication. Thrilled to be included in this classy production.
December 4th saw an order from Australia! We were ecstatic to have customers who were literally at the other side of the world!
The next day we had a photocall for Cambridge Independent
- time to merchandise the products in the studio and make sure everything was tidy (for a change).
On the 6th we discovered that Pantone
had announced their colour of the year for 2019 and it was Living Coral. A colour remarkably like our pixel shirt!
Pixel continued to be front and centre this month with Jon Torrens at OST - Our Social Times - talking presentation skills with his waistcoat combo - very smart.
As we headed into the second week of December the party season was really getting going and Glitch was doing the rounds.
We made the press again on the 12th, this time Cambridge Independent who featured an article about DressCode.
Yesterday, December 13th Jason Bradbury
(Gadget Show etc) shared an early Christmas present, something that he'd been saving for while and was now ready for some serious unboxtherapy.
Wow! Looking back there's been a lot going on, going forward we're looking forward to doing much more - more designs, more events and meeting more great people who love their tech and want to express themselves with style.
P.S - We'll keep updating this blog as time moves on.