Colour code - Red
Ladies and Gentlemen, let’s talk about red. It’s a bold, unapologetic colour that gets attention. It’s pretty much effortless in terms of the impact that you’re getting, but we know that amount of attention isn’t for everyone or every situation.
In this blog, we’ll explore why red is more than a colour—it’s a statement. We’ll dive into its psychological effects, suggest some killer (see what we did there – lol). colour combos and tackle the things that can make wearing red clothes tricky.
The Psychology of Red: A colour that packs a punch
Red is the colour of energy, passion and power. It’s definitely not a hue, it’s a strong powerful colour, packed with powerful emotions. According to colour psychology experts, red stimulates excitement, confidence and a competitive spirit. In fact, studies show that athletes wearing red kits are often perceived as more dominant and formidable.
When you wear red, you’re signalling to yourself and others that you’re confident and ready to take on the world. But beware, you can over do it. Wear it well and you’re a classy, charismatic leader. Overdo it, and you might come across as aggressive or attention-seeking.
Why people avoid red
Let’s address the obvious, red can be intimidating, there’s a good reason it’s used as a warning in many aspects of our lives. These emotional connotations can be useful, but they are not for everyone. For example, here are a few reasons why some people shy away from this striking colour.
Fear of standing outRed is the opposite of subtle. If you’re used to blending in with muted tones, red can feel like you’re suddenly on stage in the spotlight. But remember, standing out is not a bad thing, think strategically about wearing red if it’s not part of your regular wardrobe.
It’s tricky to pairRed is not immune to errors and can clash with certain colours if you’re not careful. Take a couple of minutes to think about the colours you’re pairing it with or you could end up looking more “clown” than classic.
Love connections
Red is often visually connected (in our minds) to romance and in particular events such as Valentine’s Day, this does lead some people to think it’s too not appropriate for everyday wear. Spoiler alert, it’s not! That idea is inside in your head.
Rocking red: colour combinations that work
The secret to wearing red confidently is knowing how to pair it. Here are some tried-and-tested combinations.
1. Red and neutrals
Is often considered as a classic pairing. Neutrals like black, white, grey and beige let red take centre stage. A red tie with a black suit? Timeless. A red sweater with beige chinos? Instant sophistication.
2. Red and navy
A sophisticated duo. Navy tones down red’s intensity while keeping it bold. Think how a red polo is calmed when worn with navy trousers. Another example of this working would be a navy blazer complimented with a deep red pocket square.
3. Red and denim
Casual cool, denim’s rugged vibe balances red’s flashiness, making it perfect for casual looks. Pair a red flannel shirt with jeans and you’ve nailed weekend style.
4. Red and green
Proceed with caution, we’ve all heard the saying, red and green are never seen. While this combo can be visually disturbing for some people, it’s doable with the right shades - tip avoid using both in bright strong colours, they will fight one another. Instead look at using deep burgundy and olive greens to create a rich, earthy look.
5. Red and earth tones
A warm and welcoming colour combo. Pair red with browns, tans or mustard yellows for an autumnal vibe, where the red elements can be both stylish and approachable.
Common red issues (and how to solve them)
Let’s tackle some of the challenges of wearing red clothes.
1. Finding the right shade for your skin tone
- Fair skin: Stick with softer reds like cranberry or burgundy. Bright, fire-engine reds can overwhelm your complexion.
- Medium skin: You’re in luck—most reds will work, from warm tomato shades to deep oxblood.
- Dark skin: Go bold! Bright reds and rich, vibrant tones will pop beautifully against your complexion.
2. Avoiding overkill
Red is powerful, so less is more. One statement piece per outfit—a red shirt, blazer, or tie—is usually enough. Head-to-toe red is best left to superheroes.
3. Worrying about stains
Red fabrics can be unforgiving when it comes to spills and stains. Treat them quickly and always check the care labels, as some reds bleed in the wash.
Adding Red without going all-in
Not ready to go red? No problem. You can ease yourself into the colour with some subtle touches.
- Ties and Pocket Squares. A red tie can instantly elevate a suit or blazer, while a pocket square adds just the right pop of colour.
- Socks. Red socks are a fun way to show personality without going overboard.
- Shoes and Accessories. Red trainers or a red belt can make a statement and add interest without overwhelming your look.
Why Red deserves a spot in your wardrobe
Red isn’t just a colour, it’s a mindset. It’s about confidence, passion and making your presence known. Whether you’re commanding a room, impressing a date or just spicing up your daily style, red has you covered. So, go ahead. Add some red to your wardrobe.